Best Buy will open a pilot store in China
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Best Buy Shanghai Office Put into Operation , This North America’s largest consumer electronics Chain Giant had ended more than two years of research in China Pathfinder trip. According to report, next year, Best Buy will open a pilot store in China, in Sell Amount of more than 500 billion yuan of consumer electronics retail market in China has caused the furniture cake with “category killers,” said the giant substantial “blessing.”
U.S. wealth in 2005 500 Ranked No. 77 in Best Buy is the world’s largest communications products, home appliances, personal Computer , Entertainment software professional Retailers , Annual sales income of up to 24 billion U.S. dollars. Best Buy on expectations the Chinese market has shown substantial action, “Best Buy in China waiting for sailing.” According to report, Best Buy will open a pilot store has been put on the 2006 schedule, put into operation in the Shanghai office before, has been in Beijing, Shanghai and Shenzhen opened offices for its procurement of electronics stores in North America .
Prior to Best Buy on how to enter the Chinese market, where the shop has been the focus of the industry. The Best Buy is still low key, did not reveal the specific stores next year, the location of the pilot. However, Best Buy said the test stores in addition to providing services, another function that is close contact with local consumer groups, access to market information. It is reported that the next time, Best Buy will have more and bigger action.
Indeed, Best Buy’s China trip is very cautious, but a huge market has allowed have to make decisions faster. Since the Chinese retail enterprises to foreign capital equity ratio of the full realization of unlimited, unlimited number of shop, shop area unlimited “Opening”, the Best Buy in China Development Strategy Has been put on the agenda.